Information by Design
Lifestyle Survey Toolkit

The Different Research Methods

Certain research methods are more appropriate to the 3 different research approaches.  For example, qualitative methods are better for exploratory research (see below – two stars = very appropriate); causal research requires survey data or experiments to be conduced:

  Exploratory Descriptive Casual
     Secondary
Information systems ** * -
Other documents ** * -
External Provider ** * *
     Primary
Qualitative ** * -
Surveys * ** **
Experiments - * **

Background information on a number of different Research Methods are given below;