Observation
Observation methods have been developed with the objective of 'observing people
in their natural setting - as they go about their everyday lives'
Non-participant observation is where the researcher observes behaviour from a
distance without interacting with the subject being studied
Participant observation is where the researcher sets out with the aim the aim or
'understanding the world of the subject by putting themselves in their position'
Here, the researcher becomes part of the world of the subject, empathising with
their position.
Observation methods can overcome some of the criticisms of quantitative
research methods (Validity, bias etc.) and can be useful when its
subject can't provide information, or can only provide inaccurate
information.
Problems:
- Past events being studied
- Frequently measuring attitudes or opinions
- Selecting sample is tricky
- Time and costs are high - can be automated
- Ethical issues
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