Information by Design
Lifestyle Survey Toolkit

Short Case Studies

Tow short case studies – one with a larger sample size, one with a small sample size – showing sampling method, sample size and response rates are below.

Case Study – Kent 2005 Survey of Health and Lifestyle
Sampling Frame GP registration list from Kent Primary Care Agency
Sampling Method Random – one-in-fifty of population
Data Collection Postal Survey. 3 Reminders: post card at 4 weeks, additional questionnaire at 6 weeks, additional postcard at 8 weeks. The survey was also available online – very few people responded this way.
Sample Size 22,861 aged 16+
Total returns 5,800
Achieved response 27%
Best response rates were achieved from people in their middle years, with younger people, especially men under 45, being less likely to complete the questionnaire

Case Study – Southampton Health & Lifestyle Survey 2006
Sampling Frame Patient and Practitioner Services Authority (PSA) register (residents registered with a GP).
Sampling Method Stratified random sampling.
Data Collection Postal, 2 reminders including questionnaires.
Sample Size 5,020 residents aged 16+ (in 2 phases).
Target 100 returns in each of 16 wards.
Total returns 1,777
Achieved response 38%
Response gives city-wide estimates to within +/- 2.3% (95% confidence level)

Response also allows analysis for priority areas within the city.