Information by Design
Lifestyle Survey Toolkit

Longitudinal Surveys

Longitudinal surveys, or panels, are where a sample of individuals give data over a period of time.  One-off surveys are called 'cross-sectional' - they provide a snap shot at a particular point in time.  Longitudinal surveys provide a picture of change over time in a controlled manner by using the sample group of individuals:

Issues to Consider

  • Selection of initial sample is crucial - since it will be used over a period of time.
  • Results can be more 'accurate' - the same group of people are contacted and so variation due to using different samples is removed
  • Attrition - drop-outs from the panel need to be kept to a minimum.  When and how do you replace drop-outs from the panel?
  • Tracing Respondents - approximately 10% or households move house each year.  Keeping track of these movements is key.
  • Incentives - these are very useful in maintaining panel and ensuring compliance