Information by Design
Lifestyle Survey Toolkit

Background | About the Toolkit | Why Conduct a Lifestyle Survey? | Practicalities | Lifestyle Survey Methods | Overview of Research Methods | Special Cases | Question Bank | Resource Bank | Sources Of Data On Lifestyle | Frequently Asked Questions | Further Reading | Feedback,  Enquiries and Comments
Here the scale is drawn between to ‘bi-polar’ words. The respondent then marks closer to one word or the other depending on their strength of feeling.
Example:

Would you describe your local leisure centre as:

Modern………………………………………X…………Old fashioned
Here the respondent has marked closer to the ‘old fashioned’ end of the scale.
     
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