Rules of Thumb
- Use a booklet format if possible
- 'Brand' the questionnaire on the front cover. Give the survey a
name that is likely to appeal to the respondent.
- Do not crowd the questions
- Use large type
- Number all questions
- Split the questionnaire into sections - give a short
introduction to each section
- Put clear instructions on the front of the questionnaire. Give
examples of how to complete a question if relevant.
- Put questions that are easy to answer and ‘non-challenging’ to
the respondent at the beginning of the questionnaire.
- It is best to get the respondent interested as early as possible
in the questionnaire – put interesting topics early – it will result
in better co-operation from the respondent.
- Questions should be presented in a logical order to the
respondent.
- It is best to split the questionnaire into sections, and to give
a short sentence introducing each section.
- If filter questions are used, make sure the routing to later
questions works.
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